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Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 43: Inserts From the c.1911 Burlington Catalog (Special Order Blank)

By Nathan Moore

In Ephemera

Pictured: “Special Order Blank For Ordering Chain or Fob” Enclosed within c.1911 Burlington Watch Company Catalog. Once a customer decided to purchase a new “Burlington Special” watch, the company took the opportunity to upsell accessories. A special order form was enclosed within the Burlington Watch...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 40: Inserts From the c.1911 Burlington Catalog (Special Notice)

By Nathan Moore

Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

In Advertising History

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

By Nathan Moore

Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 36: Burlington Watch Sales Letter

By Nathan Moore

Pictured: Burlington Watch Sales Letter, Enclosed within c.1911 Burlington Watch Company. Each catalog that the Burlington Watch Company sent to a potential customer was accompanied by a sales letter summarizing.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 35: Burlington Watch Catalogs

By Nathan Moore

In Advertising History , Catalogs & Resources

Pictured: Burlington Watch Catalog Cover, c.1911. The beautiful catalogs published by the Burlington Watch Company were a vital tool in the sales process. Instead of immediately directing potential customers to order a Burlington watch, the company prompted customers to mail in a small form, included...

Advertising History , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 34: The U.S. Navy Burlington Watch

By Nathan Moore

Pictured: “The 1913 Timepiece,” Our Navy, August 1913. The Burlington Watch Company frequently leveraged the popularity of their watches in the U.S. Navy to present the Burlington as a reliable.

Advertising History , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 33: Burlington Watches on Battleships

By Nathan Moore

Pictured: U.S. Navy Fleet, c.1911 Burlington Watch Company Catalog The United States Naval fleet gained national attention after completing the “1908 World’s Cruise,” showcasing the strength and prowess of the.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 32: The “Little Guys”

By Nathan Moore

In History , Illinois Watch Company

Pictured: Members and Guests at the Annual Meeting of the Michigan Retail Jewelers’ Association at Detroit, Jewelers’ Circular, July 1908. While the Burlington Watch Company strategically positioned itself in the market against the methods of the “watch trust,” independent retail operations and jobbers began to...

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