Home / Ephemera / Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 43: Inserts From the c.1911 Burlington Catalog (Special Order Blank)

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 43: Inserts From the c.1911 Burlington Catalog (Special Order Blank)

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"Special Order Blank For Ordering Chain or Fob” Enclosed within c.1911 Burlington Watch Company Catalog.
Pictured: “Special Order Blank For Ordering Chain or Fob” Enclosed within c.1911 Burlington Watch Company Catalog.

Once a customer decided to purchase a new “Burlington Special” watch, the company took the opportunity to upsell accessories. 

A special order form was enclosed within the Burlington Watch Company catalog to provide an easy way to order a chain or fob with a new watch for an additional $4.00.

The upselling and cross-selling sales techniques are still frequently used by companies to boost sales of accessories when a customer purchases a more expensive item, and the Burlington Watch Company successfully leveraged this strategy over a century ago.

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