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Private Label

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Pictured: “Our $1,000 Challenge” Burlington Watch Company Catalog, c.1911. The time-keeping challenge presented to the Elgin and Waltham factories by the Burlington Watch Company was not a novel concept, despite the company leveraging the prospect of an open competition. The original challenge was issued by...
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Pictured: Burlington Special Fancy Glass Enamel Dial, c.1916 [Image Credit: Reddit User “IWasRightOnce”] While early “Burlington Special” watches were furnished with two standard dial options, surviving examples provide evidence that the Burlington Watch Company also sold watches with alternative dials. Since these dials were not...
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Pictured: Burlington Special “Choice of Dials” Burlington Watch Company Catalog, c.1911. During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of dial options. When the “Burlington Special” was first introduced to the market, the watches were...
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Pictured: Burlington Special “Tungsten Steel” Burlington Watch Company Catalog, c.1908 [Courtesy of Martin Van Coevering] and Burlington Special “Nickel Steel” Burlington Watch Company Catalog, c.1911. The earliest advertisements for the 16-Size Grade 174 “Burlington Special” indicate that “Tungsten Steel” was used to manufacture the pinions...
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