Home / Advertising History / Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

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“Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog.
Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog.

The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms.

A brief study of these inserts reveals the extent to which the company worked to make the sale.

Today’s post features the most vibrant insert enclosed with the catalog – an extra sales sheet designed to catch the customer’s attention and strategically provide an easy way to share with a friend or colleague. 

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