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Author: Nathan Moore

Nathan Moore is a historian of American horology, avid watch collector, and the creator of the Pocket Watch Database. He enjoys researching the stories behind the watches manufactured by the American watch factories and the people that built the industry.

By Nathan Moore

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 36: Burlington Watch Sales Letter

By Nathan Moore

In Advertising History

Pictured: Burlington Watch Sales Letter, Enclosed within c.1911 Burlington Watch Company. Each catalog that the Burlington Watch Company sent to a potential customer was accompanied by a sales letter summarizing the direct offer with a full risk-reversal guarantee. “Dear Friend:We are pleased to note that...

Advertising History , Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 35: Burlington Watch Catalogs

By Nathan Moore

Pictured: Burlington Watch Catalog Cover, c.1911. The beautiful catalogs published by the Burlington Watch Company were a vital tool in the sales process. Instead of immediately directing potential customers to.

Advertising History , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 34: The U.S. Navy Burlington Watch

By Nathan Moore

Pictured: “The 1913 Timepiece,” Our Navy, August 1913. The Burlington Watch Company frequently leveraged the popularity of their watches in the U.S. Navy to present the Burlington as a reliable.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 33: Burlington Watches on Battleships

By Nathan Moore

In Advertising History , Catalogs & Resources , History

Pictured: U.S. Navy Fleet, c.1911 Burlington Watch Company Catalog The United States Naval fleet gained national attention after completing the “1908 World’s Cruise,” showcasing the strength and prowess of the U.S. Navy. As early as 1910, the Burlington Watch Company began leveraging the notoriety of...

History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 32: The “Little Guys”

By Nathan Moore

Pictured: Members and Guests at the Annual Meeting of the Michigan Retail Jewelers’ Association at Detroit, Jewelers’ Circular, July 1908. While the Burlington Watch Company strategically positioned itself in the.

Advertising History , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 31: The Origin of the Burlington Challenge

By Nathan Moore

Pictured: “Our $1,000 Challenge” Burlington Watch Company Catalog, c.1911. The time-keeping challenge presented to the Elgin and Waltham factories by the Burlington Watch Company was not a novel concept, despite.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 30: The Burlington Challenge

By Nathan Moore

In Advertising History , Catalogs & Resources

Pictured: “$1,000 Burlington Challenge” Burlington Watch Company Catalog, c.1911. To further position the “Burlington Watch” against the watches offered by the largest watch factories in America, the Burlington Watch Company issued an open challenge to Elgin and Waltham to “prove their watches [were] equal in...

Advertising History , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 29: Re-Imported Watches

By Nathan Moore

Pictured: “Cheaper to Re-Import Watches,” Burlington Watch Company Catalog, c.1911. In an attack on the unscrupulous methods of the “watch trust,” the Burlington Watch Company exposed the drastic price differential.

Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 28: Watch Trust Contracts

By Nathan Moore

Pictured: “Exposed! Trust Method Contracts,” Burlington Watch Company Catalog, c.1911. The Burlington Watch Company leveraged its fight against the “watch trust” to elicit respect from potential customers for their noble.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 27: Fighting the Trust

By Nathan Moore

In Advertising History , Catalogs & Resources , History

Pictured: “War On Trust Methods,” Burlington Watch Company Catalog, c.1911. Starting with the first advertisements promoting the “Burlington Special” in 1908, the Burlington Watch Company lauded their stance against the “watch trust,” prominently including the headline, “Fighting the Trust.” During this era, several large watch...

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