Pictured: Burlington Watch Catalog Cover, c.1911. The beautiful catalogs published by the Burlington Watch Company were a vital tool in the sales process. Instead of immediately directing potential customers to.
Pictured: “The 1913 Timepiece,” Our Navy, August 1913. The Burlington Watch Company frequently leveraged the popularity of their watches in the U.S. Navy to present the Burlington as a reliable.
Pictured: Members and Guests at the Annual Meeting of the Michigan Retail Jewelers’ Association at Detroit, Jewelers’ Circular, July 1908. While the Burlington Watch Company strategically positioned itself in the.
Pictured: “Our $1,000 Challenge” Burlington Watch Company Catalog, c.1911. The time-keeping challenge presented to the Elgin and Waltham factories by the Burlington Watch Company was not a novel concept, despite.
Pictured: “Cheaper to Re-Import Watches,” Burlington Watch Company Catalog, c.1911. In an attack on the unscrupulous methods of the “watch trust,” the Burlington Watch Company exposed the drastic price differential.
Pictured: “Exposed! Trust Method Contracts,” Burlington Watch Company Catalog, c.1911. The Burlington Watch Company leveraged its fight against the “watch trust” to elicit respect from potential customers for their noble.