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Private Label

Pictured: ”The New Burlington Supreme,” c.1923 Burlington Watch Company Catalog. As trends moved rapidly in the early 1920s toward elegant metal dials and fancy case designs, the Burlington Watch Company introduced the “Burlington Supreme” line. “Burlington Supreme” was purely applied as a marketing name, as...
Pictured: “How To Order,” c.1911 Burlington Watch Company Catalog. The Burlington Watch Company strategically offered manageable installment plans to make the “Burlington Special” watch more affordable to prospective customers. The company required $5.00 upon delivery and monthly payments of $2.50 until the balance was satisfied....
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