Advertising History

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 6: The Landis Dial

By Nathan Moore

In Advertising History

Pictured: Landis Watch Company Advertisement, Popular Mechanics, December 1909. Each of the watches sold under the “Landis Watch Co.” private label brand was furnished with an enamel dial marked “Landis” in a slightly stylized serif typeface. The lower arm of the “L” extends beyond the...

Advertising History

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 4: Magazine Marketing

By Nathan Moore

Pictured: Landis Watch Co. Advertisement, Popular Mechanics, September 1909. Unlike other companies selling watches via mail-order at the time, the Lincoln Watch & Jewelry Company primarily advertised the Landis watch.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 69: Expansion of the Canadian Market to the Pacific Coast

By Nathan Moore

Pictured: Burlington Watch Co. Newspaper Advertisement, December 6, 1922, The Province [Vancouver, British Columbia, Canada] Following the success of the Burlington Watch Company’s operation in Winnipeg, the company aimed to.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 57: 1916 Newspaper Excerpts Showcasing the Jewel Transition

By Nathan Moore

In Advertising History

Pictured: Burlington Watch Company Advertisements, The Courier-Journal, September 10, 1916 (19 Jewels) and October 8, 1916 (21 Jewels). In October 1916, the Burlington Watch Company upgraded its 19-Jewel product line by introducing a new generation of 21-Jewel movements. The accompanying image exhibits the modification in...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 51: San Francisco Sales Office

By Nathan Moore

Pictured: Edison Phonograph Advertisement by F.K. Babson [The Berkeley Gazette, March 6, 1911] and Burlington Watch Advertisement by Burlington Watch Co. [The San Francisco Call, December 21, 1911]. Starting October.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 41: Inserts From the c.1911 Burlington Catalog (Invoice of Goods)

By Nathan Moore

Pictured: “Invoice of Goods” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 40: Inserts From the c.1911 Burlington Catalog (Special Notice)

By Nathan Moore

In Advertising History

Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package was enclosed with several inserts serving a variety of purposes. The first was a “Special...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

By Nathan Moore

In Advertising History

Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

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