Advertising History

1868 Robbins & Appleton Advertisement for Waltham Watches with Fogg’s Patent Safety Pinion

By Nathan Moore

By 1868, the American Watch Company in Waltham, Massachusetts, had built the foundation for the watch industry in the United States and secured a place as the premier leader in the market. During this time, the firm Robbins & Appleton served as the factory's sales...

Advertising History

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 6: The Landis Dial

By Nathan Moore

Pictured: Landis Watch Company Advertisement, Popular Mechanics, December 1909. Each of the watches sold under the “Landis Watch Co.” private label brand was furnished with an enamel dial marked “Landis”.

Advertising History

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 4: Magazine Marketing

By Nathan Moore

Pictured: Landis Watch Co. Advertisement, Popular Mechanics, September 1909. Unlike other companies selling watches via mail-order at the time, the Lincoln Watch & Jewelry Company primarily advertised the Landis watch.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 69: Expansion of the Canadian Market to the Pacific Coast

By Nathan Moore

In Advertising History

Pictured: Burlington Watch Co. Newspaper Advertisement, December 6, 1922, The Province [Vancouver, British Columbia, Canada] Following the success of the Burlington Watch Company’s operation in Winnipeg, the company aimed to expand further into the Canadian market. In 1922, Babson Bros. partnered with Strain’s Limited in...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 57: 1916 Newspaper Excerpts Showcasing the Jewel Transition

By Nathan Moore

Pictured: Burlington Watch Company Advertisements, The Courier-Journal, September 10, 1916 (19 Jewels) and October 8, 1916 (21 Jewels). In October 1916, the Burlington Watch Company upgraded its 19-Jewel product line.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 51: San Francisco Sales Office

By Nathan Moore

Pictured: Edison Phonograph Advertisement by F.K. Babson [The Berkeley Gazette, March 6, 1911] and Burlington Watch Advertisement by Burlington Watch Co. [The San Francisco Call, December 21, 1911]. Starting October.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 41: Inserts From the c.1911 Burlington Catalog (Invoice of Goods)

By Nathan Moore

In Advertising History

Pictured: “Invoice of Goods” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package was enclosed with several inserts serving a variety of purposes. The accompanying image exhibits...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 40: Inserts From the c.1911 Burlington Catalog (Special Notice)

By Nathan Moore

Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

In Advertising History

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

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