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Advertising History

Pictured: Burlington Watch Company Advertisements, The Courier-Journal, September 10, 1916 (19 Jewels) and October 8, 1916 (21 Jewels). In October 1916, the Burlington Watch Company upgraded its 19-Jewel product line by introducing a new generation of 21-Jewel movements. The accompanying image exhibits the modification in...
Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package was enclosed with several inserts serving a variety of purposes. The first was a “Special...
Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...
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