
Author: Nathan Moore

Pictured: The Santa Fe Watch Company Storefront at 821 Kansas Avenue in Topeka, Kansas [Courtesy of Kansas Memory] During the early 1900s, the Santa Fe Watch Company became one of.
Pictured: Advertisement for the Santa Fe Special and Illinois Special Watches published in The Topeka State Journal, May 7, 1915. The actual purchase price of the Santa Fe Special watches.
Pictured: Introduction of the Santa Fe Special Watch published in The Topeka State Journal, November 5, 1913. On November 5, 1913, the Santa Fe Watch Company officially introduced their new.
Pictured: “Look Out For the Santa Fe” Advertisement [The Topeka State Journal, October 31, 1913] A week before the new “Santa Fe Special” watch was introduced, the Santa Fe Watch.
Pictured: Santa Fe Special Watch Dial, c.1919. The majority of special named private label watches produced before c.1900 were primarily vanity solutions featuring the name and location for independent jewelers..
Pictured: Excerpt from 1886 Robbins & Appleton Price List Catalog By the 1880s, the most prominent American watch companies offered special named movements and dials for retailers, jobbers, and wholesalers.
