Home / Advertising History / Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 8

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 8

The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909.
Pictured: The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909.

The Santa Fe Watch Company frequently advertised their merchandise in local newspapers, enticing potential customers with attractive payment installments that allowed them to make a more significant purchase with an affordable down payment.

As early as 1909, the Santa Fe Watch Company offered Elgin, Waltham, Hampden, and Howard watches with $1.00 down and $1.00 per week until the balance was satisfied. 

This strategic plan worked exceptionally well, and in 1913 the “Santa Fe Special” watch was introduced using a similar payment scheme.

Leave a Comment

Your email address will not be published.

This div height required for enabling the sticky sidebar