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Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 46: The Grade 37 Burlington Special Ladies’ Watch

By Nathan Moore

In Catalogs & Resources

Pictured: “The Burlington Special Ladies’ Watches,” c.1911 Burlington Watch Company Catalog. Early in the development and introduction of the “Burlington Special,” the Burlington Watch Company offered a ladies’ watch in addition to their flagship 16-Size model. While not always advertised in newspapers, this option appeared...

Ephemera

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 43: Inserts From the c.1911 Burlington Catalog (Special Order Blank)

By Nathan Moore

Pictured: “Special Order Blank For Ordering Chain or Fob” Enclosed within c.1911 Burlington Watch Company Catalog. Once a customer decided to purchase a new “Burlington Special” watch, the company took.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 40: Inserts From the c.1911 Burlington Catalog (Special Notice)

By Nathan Moore

Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

In Advertising History

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

By Nathan Moore

Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 36: Burlington Watch Sales Letter

By Nathan Moore

In Advertising History

Pictured: Burlington Watch Sales Letter, Enclosed within c.1911 Burlington Watch Company. Each catalog that the Burlington Watch Company sent to a potential customer was accompanied by a sales letter summarizing the direct offer with a full risk-reversal guarantee. “Dear Friend:We are pleased to note that...

Advertising History , Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 35: Burlington Watch Catalogs

By Nathan Moore

Pictured: Burlington Watch Catalog Cover, c.1911. The beautiful catalogs published by the Burlington Watch Company were a vital tool in the sales process. Instead of immediately directing potential customers to.

Advertising History , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 34: The U.S. Navy Burlington Watch

By Nathan Moore

Pictured: “The 1913 Timepiece,” Our Navy, August 1913. The Burlington Watch Company frequently leveraged the popularity of their watches in the U.S. Navy to present the Burlington as a reliable.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 33: Burlington Watches on Battleships

By Nathan Moore

In Advertising History , Catalogs & Resources , History

Pictured: U.S. Navy Fleet, c.1911 Burlington Watch Company Catalog The United States Naval fleet gained national attention after completing the “1908 World’s Cruise,” showcasing the strength and prowess of the U.S. Navy. As early as 1910, the Burlington Watch Company began leveraging the notoriety of...

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