Pictured: Burlington Special “Choice of Dials” Burlington Watch Company Catalog, c.1911. During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of.
Pictured: Burlington Special Watch Dial, c.1914. The successful mail order strategy utilized by the Santa Fe Watch Company to sell their “Santa Fe Special” watches was not a novel concept..
Pictured: Santa Fe Special Watch Dial, c.1919. The majority of special named private label watches produced before c.1900 were primarily vanity solutions featuring the name and location for independent jewelers..
Pictured: Excerpt from 1886 Robbins & Appleton Price List Catalog By the 1880s, the most prominent American watch companies offered special named movements and dials for retailers, jobbers, and wholesalers.
Pictured: B.W. Raymond #180892 with Double-Sunk “Pennsylvania Railroad” Dial by the National Watch Company, c.1872. Around 1870, the National Watch Company began furnishing watches featuring custom-marked hand-painted dials for use.
Pictured: Closeup. Double-Sunk “Pennsylvania Railroad” Dial by the National Watch Company, c.1872. [Elgin B.W. Raymond Movement #180892] While stringent specifications eventually dictated the type of dial that was approved for.