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Advertising History

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Pictured: Watch Diagrams Compared, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 [Left] and “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November 1909 [Right] The earliest advertisements promoting the “Burlington Special” claimed the watch was “Adjusted to...
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Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The “Burlington Special” watch was introduced to the market as early as June 1908, with advertisements published in newspapers across the midwest. The large promotions were headlined with “Fighting the...
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Pictured: Movement Diagram Detailing Features of the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company frequently included illustrations of the Santa Fe Special movement in advertising and promotional materials.  The detailed diagram draws attention to the various features of...
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