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Advertising History

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Pictured: U.S. Navy Fleet, c.1911 Burlington Watch Company Catalog The United States Naval fleet gained national attention after completing the “1908 World’s Cruise,” showcasing the strength and prowess of the U.S. Navy. As early as 1910, the Burlington Watch Company began leveraging the notoriety of...
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Pictured: “Cheaper to Re-Import Watches,” Burlington Watch Company Catalog, c.1911. In an attack on the unscrupulous methods of the “watch trust,” the Burlington Watch Company exposed the drastic price differential between the American market and the European market for identical watches. The price differences provided...
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Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Railway Carmen’s Journal, January 1910 Following the success of the original 16-Size “Burlington Special,” the Burlington Watch Company explored ways to improve the allure of their mail-order watch. In 1910, the company introduced a second-generation “Burlington Special”...
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