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Advertising History

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Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Railway Carmen’s Journal, January 1910 Following the success of the original 16-Size “Burlington Special,” the Burlington Watch Company explored ways to improve the allure of their mail-order watch. In 1910, the company introduced a second-generation “Burlington Special”...
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Pictured: Watch Diagram Enlarged, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The earliest advertisements by the Burlington Watch Company included a detailed diagram of the watch denoting key features of the first “Burlington Special.” The double-sunk dial was...
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