Home / (Page 3)

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 11: The Grade 185 Burlington Special

By Nathan Moore

Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Railway Carmen’s Journal, January 1910 Following the success of the original 16-Size “Burlington Special,” the Burlington Watch Company explored ways to improve the allure of their mail-order watch. In 1910, the company introduced a second-generation “Burlington Special”...

Adjustments , Advertising History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 8: Adjustment Confusion

By Nathan Moore

Pictured: Watch Diagrams Compared, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 [Left] and “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November.

Advertising History , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 7: Ramping Up

By Nathan Moore

Pictured: Watch Diagram Enlarged, “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November 1909 As soon as the “Burlington Special” hit the market in 1908, the watch quickly became.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 6: Original Features

By Nathan Moore

In Advertising History , History , Illinois Watch Company

Pictured: Watch Diagram Enlarged, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The earliest advertisements by the Burlington Watch Company included a detailed diagram of the watch denoting key features of the first “Burlington Special.” The double-sunk dial was...

Advertising History , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 5: Introduction of the Burlington Special

By Nathan Moore

Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The “Burlington Special” watch was introduced to the market as early as June 1908, with.

Advertising History , Biographies

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 21

By Nathan Moore

Pictured: Raymond Otis Wales, The Topeka State Journal, July 31, 1917. The Man Behind the Advertising The Santa Fe Watch Company relied heavily on successful advertising campaigns to sell their.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 19

By Nathan Moore

In Adjustments , Advertising History , Railroad Watches , Railroads

Pictured: Santa Fe Special Watch Endorsement by Santa Fe Railroad Engineer Edward Whitcomb, The Topeka Daily Capital, October 7, 1914 The validity of a “railroad grade” classification is frequently questioned when discussing the Santa Fe Special 16-Size watches sold by the Santa Fe Watch Company....

Advertising History , Catalogs & Resources , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 17

By Nathan Moore

Pictured: Santa Fe Special Watch Guarantee Certificate Excerpt, c.1920 Santa Fe Watch Company Catalog Every “Santa Fe Special” watch sold by the Santa Fe Watch Company was accompanied by a.

Advertising History , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 16

By Nathan Moore

Pictured: “Many Want To Pay Cash” Excerpt, c.1920 Santa Fe Watch Company Catalog The payment terms offered by the Santa Fe Watch Company changed over time. During the 1920s, customers.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 12

By Nathan Moore

In Advertising History , Dials , History , Illinois Watch Company

Pictured: Dial Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered a variety of dials on their “Santa Fe Special” watches. In the c.1920 Santa Fe Watch Company Catalog, the 16-Size watch was advertised with the...

← Previous 1 2 3 4 Next →