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Catalog

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 50: How Much Was the Burlington Special?

By Nathan Moore

In Catalogs & Resources

Pictured: “How To Order,” c.1911 Burlington Watch Company Catalog. The Burlington Watch Company strategically offered manageable installment plans to make the “Burlington Special” watch more affordable to prospective customers. The company required $5.00 upon delivery and monthly payments of $2.50 until the balance was satisfied....

Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 46: The Grade 37 Burlington Special Ladies’ Watch

By Nathan Moore

Pictured: “The Burlington Special Ladies’ Watches,” c.1911 Burlington Watch Company Catalog. Early in the development and introduction of the “Burlington Special,” the Burlington Watch Company offered a ladies’ watch in.

Cases

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 44: The “Dragon Case”

By Nathan Moore

Pictured: “Dragon Cases” Burlington Watch Company Catalog, c.1911. One of the more unusual case designs offered by the Burlington Watch Company featured a dragon engraved on the exterior with stylistic.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

In Advertising History

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

By Nathan Moore

Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 36: Burlington Watch Sales Letter

By Nathan Moore

In Advertising History

Pictured: Burlington Watch Sales Letter, Enclosed within c.1911 Burlington Watch Company. Each catalog that the Burlington Watch Company sent to a potential customer was accompanied by a sales letter summarizing the direct offer with a full risk-reversal guarantee. “Dear Friend:We are pleased to note that...

Advertising History , Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 35: Burlington Watch Catalogs

By Nathan Moore

Pictured: Burlington Watch Catalog Cover, c.1911. The beautiful catalogs published by the Burlington Watch Company were a vital tool in the sales process. Instead of immediately directing potential customers to.

Advertising History , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 33: Burlington Watches on Battleships

By Nathan Moore

Pictured: U.S. Navy Fleet, c.1911 Burlington Watch Company Catalog The United States Naval fleet gained national attention after completing the “1908 World’s Cruise,” showcasing the strength and prowess of the.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 28: Watch Trust Contracts

By Nathan Moore

In Catalogs & Resources , History

Pictured: “Exposed! Trust Method Contracts,” Burlington Watch Company Catalog, c.1911. The Burlington Watch Company leveraged its fight against the “watch trust” to elicit respect from potential customers for their noble cause. In the c.1911 Burlington Watch Company catalog, the contracts utilized by the watch trust...

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