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Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...
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Pictured: “Exposed! Trust Method Contracts,” Burlington Watch Company Catalog, c.1911. The Burlington Watch Company leveraged its fight against the “watch trust” to elicit respect from potential customers for their noble cause.  In the c.1911 Burlington Watch Company catalog, the contracts utilized by the watch trust...
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Pictured: Burlington Special “Tungsten Steel” Burlington Watch Company Catalog, c.1908 [Courtesy of Martin Van Coevering] and Burlington Special “Nickel Steel” Burlington Watch Company Catalog, c.1911. The earliest advertisements for the 16-Size Grade 174 “Burlington Special” indicate that “Tungsten Steel” was used to manufacture the pinions...
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