Pictured: “Fire in Big Display Window,” The Topeka Daily Capital, November 7, 1913. To promote their new “Santa Fe Special” watch, the Santa Fe Watch Company arranged an elaborate display.
Pictured: The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909. The Santa Fe Watch Company frequently advertised their merchandise in local newspapers, enticing potential.
Pictured: Advertisement for the Santa Fe Special and Illinois Special Watches published in The Topeka State Journal, May 7, 1915. The actual purchase price of the Santa Fe Special watches.
Pictured: First Sales Advertisement for the Santa Fe Special Watch published in The Topeka State Journal, November 5, 1913. On November 5, 1913, the “Santa Fe Special” watch was introduced.
Pictured: “Look Out For the Santa Fe” Advertisement [The Topeka State Journal, October 31, 1913] A week before the new “Santa Fe Special” watch was introduced, the Santa Fe Watch.
Pictured: Santa Fe Special Watch Movement, Manufactured by the Illinois Watch Company, c.1919. During the 1910s, the “Santa Fe Special” became one of the most popular trade names applied to.
