Home / Advertising History / Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 11

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 11

Pictured: Movement Diagram Detailing Features of the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog

The Santa Fe Watch Company frequently included illustrations of the Santa Fe Special movement in advertising and promotional materials. 

The detailed diagram draws attention to the various features of the Santa Fe Special watch, including a double roller, Breguet hairspring, solid gold center wheel, safety pinion, and twenty-one ruby and sapphire jewels.

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