Home / Cases / Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 14

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 14

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Pictured: Enamel Designs on Santa Fe Special Watch Cases [Images Courtesy of Jones & Horan Auctions]

Customers purchasing a Santa Fe Special watch could select a personalized design to suit their particular tastes. While some opted for a simple monogram or name, others chose the symbolic emblem from a lodge or organization.

The accompanying image showcases a variety of surviving examples of enameled cases paired with watches sold by the Santa Fe Watch Company.

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