Pictured: Burlington Special Watch Dial, c.1914. The successful mail order strategy utilized by the Santa Fe Watch Company to sell their “Santa Fe Special” watches was not a novel concept..
Pictured: Raymond Otis Wales, The Topeka State Journal, July 31, 1917. The Man Behind the Advertising The Santa Fe Watch Company relied heavily on successful advertising campaigns to sell their.
Pictured: Santa Fe Special Watch Endorsement by Santa Fe Railroad Engineer Edward Whitcomb, The Topeka Daily Capital, October 7, 1914 The validity of a “railroad grade” classification is frequently questioned.
Pictured: Santa Fe Special Watch Adjustments Excerpt, c.1920 Santa Fe Watch Company Catalog In original promotional materials, the Santa Fe Watch Company always maintained a level of ambiguity when describing.
Pictured: “Many Want To Pay Cash” Excerpt, c.1920 Santa Fe Watch Company Catalog The payment terms offered by the Santa Fe Watch Company changed over time. During the 1920s, customers.
Pictured: Illinois Watch Case Company Factory, Where the Santa Fe Special Watch Cases Are Produced, c.1920 Santa Fe Watch Company Catalog The beautiful gold-filled cases paired with Santa Fe Special.