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Santa Fe Special

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 4

By Nathan Moore

Pictured: Introduction of the Santa Fe Special Watch published in The Topeka State Journal, November 5, 1913. On November 5, 1913, the Santa Fe Watch Company officially introduced their new “Santa Fe Special” to the market following a week of clever teaser advertisements. The watch...

Advertising History , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 3

By Nathan Moore

Pictured: “Look Out For the Santa Fe” Advertisement [The Topeka State Journal, October 31, 1913] A week before the new “Santa Fe Special” watch was introduced, the Santa Fe Watch.

History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 2

By Nathan Moore

Pictured: Santa Fe Special Watch Movement, Manufactured by the Illinois Watch Company, c.1919. During the 1910s, the “Santa Fe Special” became one of the most popular trade names applied to.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 1

By Nathan Moore

In Dials , History , Illinois Watch Company

Pictured: Santa Fe Special Watch Dial, c.1919. The majority of special named private label watches produced before c.1900 were primarily vanity solutions featuring the name and location for independent jewelers. After the turn of the century, demand for personalized private label watches began to fade...

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