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Private Label

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Pictured: Burlington Special “The Jewels,” Burlington Watch Company Catalog, c.1911. The 16-Size Grade 185 “Burlington Special” sold by the Burlington Watch Company featured nineteen ruby and sapphire jewels. The c.1911 Burlington Watch Company catalog draws attention to the jeweling: “The Jewels. The jewels used are...
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Pictured: Burlington Special Temperature Adjustments, Burlington Watch Company Catalog, c.1911. The second-generation 16-Size “Burlington Special” (Grade 185) was described in catalogs and advertisements as “Adjusted to Temperature.” This claim contrasts the “Regulated to Temperature” terminology utilized for the unadjusted variant of the first-generation Grade 174...
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Pictured: Burlington Watch Company Sangamo Grade Movement Manufactured by the Illinois Watch Company, c.1907. Estimated Total Production: 100. Image Courtesy of AtlamWatches on Etsy, where this watch is currently for sale in a beautiful glass-back display case. The standard 16-Size “Burlington Special” watches initially introduced...
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Pictured: Watch Diagram Enlarged, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The earliest advertisements by the Burlington Watch Company included a detailed diagram of the watch denoting key features of the first “Burlington Special.” The double-sunk dial was...
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