Pictured: Burlington Special Watch Dial, c.1914. The successful mail order strategy utilized by the Santa Fe Watch Company to sell their “Santa Fe Special” watches was not a novel concept..
Pictured: Santa Fe Special Watch Guarantee Certificate Excerpt, c.1920 Santa Fe Watch Company Catalog Every “Santa Fe Special” watch sold by the Santa Fe Watch Company was accompanied by a.
Pictured: Advertisement for the Santa Fe Special and Illinois Special Watches published in The Topeka State Journal, May 7, 1915. The actual purchase price of the Santa Fe Special watches.
Pictured: First Sales Advertisement for the Santa Fe Special Watch published in The Topeka State Journal, November 5, 1913. On November 5, 1913, the “Santa Fe Special” watch was introduced.
Pictured: “Look Out For the Santa Fe” Advertisement [The Topeka State Journal, October 31, 1913] A week before the new “Santa Fe Special” watch was introduced, the Santa Fe Watch.
Pictured: Santa Fe Special Watch Movement, Manufactured by the Illinois Watch Company, c.1919. During the 1910s, the “Santa Fe Special” became one of the most popular trade names applied to.
