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Illinois

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 47: The Grade 37 Burlington Special Ladies’ Watch Movement

By Nathan Moore

In Movements

Pictured: Grade 37 “Burlington Special” Ladies’ Watch, c.1915 [Image Courtesy of Jones & Horan Auctions]. The first ladies’ watch offered by the Burlington Watch Company was based on the 0-Size Grade 37 produced by the Illinois Watch Company. The pendant-set movement featured 17 jewels and...

Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 46: The Grade 37 Burlington Special Ladies’ Watch

By Nathan Moore

Pictured: “The Burlington Special Ladies’ Watches,” c.1911 Burlington Watch Company Catalog. Early in the development and introduction of the “Burlington Special,” the Burlington Watch Company offered a ladies’ watch in.

Cases

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 45: The “Dragon Case” Surviving Example

By Nathan Moore

Pictured: Burlington Dragon Case, Housing Burlington Special #2021616 [Image Courtesy of Jones & Horan Auctions, June 2021] One of the more unusual case designs offered by the Burlington Watch Company.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 44: The “Dragon Case”

By Nathan Moore

In Cases

Pictured: “Dragon Cases” Burlington Watch Company Catalog, c.1911. One of the more unusual case designs offered by the Burlington Watch Company featured a dragon engraved on the exterior with stylistic embellishments. Company catalogs describe the design as “an odd and fascinating design entirely at variance...

Ephemera

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 43: Inserts From the c.1911 Burlington Catalog (Special Order Blank)

By Nathan Moore

Pictured: “Special Order Blank For Ordering Chain or Fob” Enclosed within c.1911 Burlington Watch Company Catalog. Once a customer decided to purchase a new “Burlington Special” watch, the company took.

Ephemera

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 42: The Guarantee Certificate

By Nathan Moore

Pictured: “Burlington Guarantee” Certificate for Burlington Special Watch, 1915. Every Burlington watch shipped out from the Burlington Watch Company arrived with a guarantee certificate, ensuring that the watch and case.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 41: Inserts From the c.1911 Burlington Catalog (Invoice of Goods)

By Nathan Moore

In Advertising History

Pictured: “Invoice of Goods” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package was enclosed with several inserts serving a variety of purposes. The accompanying image exhibits...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 40: Inserts From the c.1911 Burlington Catalog (Special Notice)

By Nathan Moore

Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

In Advertising History

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

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