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Burlington Special

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 46: The Grade 37 Burlington Special Ladies’ Watch

By Nathan Moore

In Catalogs & Resources

Pictured: “The Burlington Special Ladies’ Watches,” c.1911 Burlington Watch Company Catalog. Early in the development and introduction of the “Burlington Special,” the Burlington Watch Company offered a ladies’ watch in addition to their flagship 16-Size model. While not always advertised in newspapers, this option appeared...

Cases

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 45: The “Dragon Case” Surviving Example

By Nathan Moore

Pictured: Burlington Dragon Case, Housing Burlington Special #2021616 [Image Courtesy of Jones & Horan Auctions, June 2021] One of the more unusual case designs offered by the Burlington Watch Company.

Cases

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 44: The “Dragon Case”

By Nathan Moore

Pictured: “Dragon Cases” Burlington Watch Company Catalog, c.1911. One of the more unusual case designs offered by the Burlington Watch Company featured a dragon engraved on the exterior with stylistic.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 43: Inserts From the c.1911 Burlington Catalog (Special Order Blank)

By Nathan Moore

In Ephemera

Pictured: “Special Order Blank For Ordering Chain or Fob” Enclosed within c.1911 Burlington Watch Company Catalog. Once a customer decided to purchase a new “Burlington Special” watch, the company took the opportunity to upsell accessories. A special order form was enclosed within the Burlington Watch...

Ephemera

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 42: The Guarantee Certificate

By Nathan Moore

Pictured: “Burlington Guarantee” Certificate for Burlington Special Watch, 1915. Every Burlington watch shipped out from the Burlington Watch Company arrived with a guarantee certificate, ensuring that the watch and case.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 41: Inserts From the c.1911 Burlington Catalog (Invoice of Goods)

By Nathan Moore

Pictured: “Invoice of Goods” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 40: Inserts From the c.1911 Burlington Catalog (Special Notice)

By Nathan Moore

In Advertising History

Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package was enclosed with several inserts serving a variety of purposes. The first was a “Special...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

By Nathan Moore

In Advertising History

Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

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