Advertising

Lancaster Watch Company c.1880 “Grim Reaper” Penny-Farthing Trade Card

By Nathan Moore

In Lancaster Watch Co.

Lancaster Watch Grim Reaper Penny-Farthing Trade Card, c.1880 The Lancaster Watch Company issued this iconic trade card around 1880 to promote "The Best Value Watch in the World for the Money." At the time, the company was still finishing movements in inventory from the Adams...

Adjustments

Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 36: Primary Endorsements

By Nathan Moore

Pictured: Non-Magnetic Watch Company Advertisement, Western Electrician, January 26, 1889 As more testimonials for the Non-Magnetic Watch Company were submitted, the company featured several key endorsements in advertisements. One advertisement.

Adjustments

Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 32: Initial Models Introduced to the American Market

By Nathan Moore

Pictured: Geneva Non-Magnetic Watch Company Advertisement, Electrical Review, September 3, 1887 In February 1887, General advertisements for the Geneva Non-Magnetic Watch Company began appearing in the United States. However, most.

Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 21: The Non-Magnetic Wars

By Nathan Moore

In History

Pictured: Waltham Non-Magnetic Watch Advertisement, The Locomotive Engineers’ Journal, February 1888. Just as the Non-Magnetic Watch Company launched their innovative non-magnetic watches in the United States, the American Waltham Watch Company dealt the company a forceful blow by introducing their own non-magnetic watch. In December...

Patents & Innovations

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 9: The Patented Temperature Compensating Regulator Screw Advertisements

By Nathan Moore

Pictured: Landis Watch Co. Automatic Regulator Advertisement, The Circle, March 1910. Several Months before the Lincoln Watch & Jewelry Company even secured the patent for the new temperature compensating regulator.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 57: 1916 Newspaper Excerpts Showcasing the Jewel Transition

By Nathan Moore

Pictured: Burlington Watch Company Advertisements, The Courier-Journal, September 10, 1916 (19 Jewels) and October 8, 1916 (21 Jewels). In October 1916, the Burlington Watch Company upgraded its 19-Jewel product line.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

In Advertising History

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

Advertising History , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 11: The Grade 185 Burlington Special

By Nathan Moore

Pictured: “Fighting the Trust” Burlington Special Watch Advertisement, Railway Carmen’s Journal, January 1910 Following the success of the original 16-Size “Burlington Special,” the Burlington Watch Company explored ways to improve.

Adjustments , Advertising History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 8: Adjustment Confusion

By Nathan Moore

Pictured: Watch Diagrams Compared, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 [Left] and “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 6: Original Features

By Nathan Moore

In Advertising History , History , Illinois Watch Company

Pictured: Watch Diagram Enlarged, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 The earliest advertisements by the Burlington Watch Company included a detailed diagram of the watch denoting key features of the first “Burlington Special.” The double-sunk dial was...

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