Home / Adjustments / Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 36: Primary Endorsements

Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 36: Primary Endorsements

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Pictured: Non-Magnetic Watch Company Advertisement, Western Electrician, January 26, 1889

As more testimonials for the Non-Magnetic Watch Company were submitted, the company featured several key endorsements in advertisements.

One advertisement published by the company in 1889 features an illustration of a Non-Magnetic watch with bolts of electromagnetism surrounding the perimeter. 

The primary endorsements were printed under the illustration: Thomas A. Edison, Elihu Thomson, N.S. Possons, Edwin J. Houston, and “scores of leading electricians.”

The ad concludes with a prompt for prospective customers to write for the pamphlet, “Are you Posted?” and includes the company’s headquarters in New York City at 177-179 Broadway.

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