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Pictured: “$1,000 Burlington Challenge” Burlington Watch Company Catalog, c.1911. To further position the “Burlington Watch” against the watches offered by the largest watch factories in America, the Burlington Watch Company issued an open challenge to Elgin and Waltham to “prove their watches [were] equal in quality...
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Pictured: “War On Trust Methods,” Burlington Watch Company Catalog, c.1911. Starting with the first advertisements promoting the “Burlington Special” in 1908, the Burlington Watch Company lauded their stance against the “watch trust,” prominently including the headline, “Fighting the Trust.” During this era, several large watch companies...
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Pictured: Burlington Special Fancy Glass Enamel Dial, c.1916 [Image Credit: Reddit User “IWasRightOnce”] While early “Burlington Special” watches were furnished with two standard dial options, surviving examples provide evidence that the Burlington Watch Company also sold watches with alternative dials. Since these dials were not advertised...
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Pictured: Burlington Special “Choice of Dials” Burlington Watch Company Catalog, c.1911. During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of dial options. When the “Burlington Special” was first introduced to the market, the watches were illustrated...
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