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Advertising History

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Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...
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Pictured: “$1,000 Burlington Challenge” Burlington Watch Company Catalog, c.1911. To further position the “Burlington Watch” against the watches offered by the largest watch factories in America, the Burlington Watch Company issued an open challenge to Elgin and Waltham to “prove their watches [were] equal in...
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Pictured: Burlington Special Movement Diagram Detailing Features, Burlington Watch Company Catalog, c.1911. The second-generation “Burlington Special,” based on the 16-Size Illinois Grade 185, was the first Burlington watch described as “Adjusted to Isochronism.” Isochronometric adjustments improve the timekeeping properties of the watch, yielding a uniform...
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