Pictured: Advertisement for the Santa Fe Special and Illinois Special Watches published in The Topeka State Journal, May 7, 1915. The actual purchase price of the Santa Fe Special watches.
Pictured: First Sales Advertisement for the Santa Fe Special Watch published in The Topeka State Journal, November 5, 1913. On November 5, 1913, the “Santa Fe Special” watch was introduced.
Pictured: “Look Out For the Santa Fe” Advertisement [The Topeka State Journal, October 31, 1913] A week before the new “Santa Fe Special” watch was introduced, the Santa Fe Watch.
Pictured: Santa Fe Special Watch Movement, Manufactured by the Illinois Watch Company, c.1919. During the 1910s, the “Santa Fe Special” became one of the most popular trade names applied to.
Pictured: Excerpt from 1886 Robbins & Appleton Price List Catalog By the 1880s, the most prominent American watch companies offered special named movements and dials for retailers, jobbers, and wholesalers.
Pictured: B.H. Stief Private Label Movement, Elgin Grade 55, c.1874. The American watch factories offered special named movements as a desirable customization option for retailers, jobbers, and wholesalers. Since dials.
