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Author: Nathan Moore

Nathan Moore is a historian of American horology, avid watch collector, and the creator of the Pocket Watch Database. He enjoys researching the stories behind the watches manufactured by the American watch factories and the people that built the industry.

By Nathan Moore

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 19

By Nathan Moore

Pictured: Santa Fe Special Watch Endorsement by Santa Fe Railroad Engineer Edward Whitcomb, The Topeka Daily Capital, October 7, 1914 The validity of a “railroad grade” classification is frequently questioned when discussing the Santa Fe Special 16-Size watches sold by the Santa Fe Watch Company....

Adjustments , Catalogs & Resources , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 18

By Nathan Moore

Pictured: Santa Fe Special Watch Adjustments Excerpt, c.1920 Santa Fe Watch Company Catalog In original promotional materials, the Santa Fe Watch Company always maintained a level of ambiguity when describing.

Advertising History , Catalogs & Resources , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 17

By Nathan Moore

Pictured: Santa Fe Special Watch Guarantee Certificate Excerpt, c.1920 Santa Fe Watch Company Catalog Every “Santa Fe Special” watch sold by the Santa Fe Watch Company was accompanied by a.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 16

By Nathan Moore

In Advertising History , Catalogs & Resources , History

Pictured: “Many Want To Pay Cash” Excerpt, c.1920 Santa Fe Watch Company Catalog The payment terms offered by the Santa Fe Watch Company changed over time. During the 1920s, customers could purchase a watch with a down payment of $3.50, paid at the time of...

Cases , Factories

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 15

By Nathan Moore

Pictured: Illinois Watch Case Company Factory, Where the Santa Fe Special Watch Cases Are Produced, c.1920 Santa Fe Watch Company Catalog The beautiful gold-filled cases paired with Santa Fe Special.

Cases , History

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 14

By Nathan Moore

Pictured: Enamel Designs on Santa Fe Special Watch Cases [Images Courtesy of Jones & Horan Auctions] Customers purchasing a Santa Fe Special watch could select a personalized design to suit.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 13

By Nathan Moore

In Cases , Catalogs & Resources , History

Pictured: Case Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered various case designs for customers to personalize their Santa Fe Special watch. The gold-filled cases were guaranteed for twenty-five years, and each case was hand...

Advertising History , Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 12

By Nathan Moore

Pictured: Dial Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered a variety of dials on their “Santa Fe Special” watches..

Advertising History , Catalogs & Resources , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 11

By Nathan Moore

Pictured: Movement Diagram Detailing Features of the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company frequently included illustrations of the Santa Fe Special movement.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 10

By Nathan Moore

In Advertising History , Illinois Watch Company

Pictured: “Join the Boosters” Santa Fe Watch Company Advertisement, The Topeka State Journal, July 2, 1915. In 1915, the Santa Fe Watch Company introduced a new “booster” program to increase sales of their “Santa Fe Special” watch line. Each “booster” was promised $2.50 for every...

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