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Author: Nathan Moore

Nathan Moore is a historian of American horology, avid watch collector, and the creator of the Pocket Watch Database. He enjoys researching the stories behind the watches manufactured by the American watch factories and the people that built the industry.

By Nathan Moore

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 49: The Grade 274 Burlington Special Movement

By Nathan Moore

In Movements

Pictured: Burlington Special Grade 274 Movement [Image Courtesy of PWDB User edi113]. The 12-Size Grade 274 Burlington Special represents the first movement in the Burlington line to feature custom plates exclusively manufactured for the Burlington Watch Company by the Illinois factory. While the standard Grade...

Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 48: The Grade 274 Burlington Special Gentlemen’s Watch

By Nathan Moore

Pictured: “Burlington 12 Size Watch,” c.1911 Burlington Watch Company Catalog. In 1911, the Burlington Watch Company introduced a mid-size gentlemen’s watch to fulfill the demand for a smaller and thinner.

Movements

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 47: The Grade 37 Burlington Special Ladies’ Watch Movement

By Nathan Moore

Pictured: Grade 37 “Burlington Special” Ladies’ Watch, c.1915 [Image Courtesy of Jones & Horan Auctions]. The first ladies’ watch offered by the Burlington Watch Company was based on the 0-Size.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 46: The Grade 37 Burlington Special Ladies’ Watch

By Nathan Moore

In Catalogs & Resources

Pictured: “The Burlington Special Ladies’ Watches,” c.1911 Burlington Watch Company Catalog. Early in the development and introduction of the “Burlington Special,” the Burlington Watch Company offered a ladies’ watch in addition to their flagship 16-Size model. While not always advertised in newspapers, this option appeared...

Cases

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 45: The “Dragon Case” Surviving Example

By Nathan Moore

Pictured: Burlington Dragon Case, Housing Burlington Special #2021616 [Image Courtesy of Jones & Horan Auctions, June 2021] One of the more unusual case designs offered by the Burlington Watch Company.

Cases

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 44: The “Dragon Case”

By Nathan Moore

Pictured: “Dragon Cases” Burlington Watch Company Catalog, c.1911. One of the more unusual case designs offered by the Burlington Watch Company featured a dragon engraved on the exterior with stylistic.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 43: Inserts From the c.1911 Burlington Catalog (Special Order Blank)

By Nathan Moore

In Ephemera

Pictured: “Special Order Blank For Ordering Chain or Fob” Enclosed within c.1911 Burlington Watch Company Catalog. Once a customer decided to purchase a new “Burlington Special” watch, the company took the opportunity to upsell accessories. A special order form was enclosed within the Burlington Watch...

Ephemera

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 42: The Guarantee Certificate

By Nathan Moore

Pictured: “Burlington Guarantee” Certificate for Burlington Special Watch, 1915. Every Burlington watch shipped out from the Burlington Watch Company arrived with a guarantee certificate, ensuring that the watch and case.

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 41: Inserts From the c.1911 Burlington Catalog (Invoice of Goods)

By Nathan Moore

Pictured: “Invoice of Goods” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 40: Inserts From the c.1911 Burlington Catalog (Special Notice)

By Nathan Moore

In Advertising History

Pictured: “Special Notice” Insert Enclosed within c.1911 Burlington Special Watch Delivery. Similar to the sales catalog, when the Burlington Watch Company delivered a watch to a new customer, the package was enclosed with several inserts serving a variety of purposes. The first was a “Special...

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