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Author: Nathan Moore

Nathan Moore is a historian of American horology, avid watch collector, and the creator of the Pocket Watch Database. He enjoys researching the stories behind the watches manufactured by the American watch factories and the people that built the industry.

By Nathan Moore

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 39: Inserts From the c.1911 Burlington Catalog (Word to Dealers)

By Nathan Moore

In Advertising History

Pictured: “A Word to The Dealers.” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 38: Inserts From the c.1911 Burlington Catalog (Cases)

By Nathan Moore

Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Advertising History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 37: Inserts From the c.1911 Burlington Catalog

By Nathan Moore

Pictured: “Here Is Our Great Anti-Trust Offer!” Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers..

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 36: Burlington Watch Sales Letter

By Nathan Moore

In Advertising History

Pictured: Burlington Watch Sales Letter, Enclosed within c.1911 Burlington Watch Company. Each catalog that the Burlington Watch Company sent to a potential customer was accompanied by a sales letter summarizing the direct offer with a full risk-reversal guarantee. “Dear Friend:We are pleased to note that...

Advertising History , Catalogs & Resources

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 35: Burlington Watch Catalogs

By Nathan Moore

Pictured: Burlington Watch Catalog Cover, c.1911. The beautiful catalogs published by the Burlington Watch Company were a vital tool in the sales process. Instead of immediately directing potential customers to.

Advertising History , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 34: The U.S. Navy Burlington Watch

By Nathan Moore

Pictured: “The 1913 Timepiece,” Our Navy, August 1913. The Burlington Watch Company frequently leveraged the popularity of their watches in the U.S. Navy to present the Burlington as a reliable.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 33: Burlington Watches on Battleships

By Nathan Moore

In Advertising History , Catalogs & Resources , History

Pictured: U.S. Navy Fleet, c.1911 Burlington Watch Company Catalog The United States Naval fleet gained national attention after completing the “1908 World’s Cruise,” showcasing the strength and prowess of the U.S. Navy. As early as 1910, the Burlington Watch Company began leveraging the notoriety of...

History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 32: The “Little Guys”

By Nathan Moore

Pictured: Members and Guests at the Annual Meeting of the Michigan Retail Jewelers’ Association at Detroit, Jewelers’ Circular, July 1908. While the Burlington Watch Company strategically positioned itself in the.

Advertising History , History

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 31: The Origin of the Burlington Challenge

By Nathan Moore

Pictured: “Our $1,000 Challenge” Burlington Watch Company Catalog, c.1911. The time-keeping challenge presented to the Elgin and Waltham factories by the Burlington Watch Company was not a novel concept, despite.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 30: The Burlington Challenge

By Nathan Moore

In Advertising History , Catalogs & Resources

Pictured: “$1,000 Burlington Challenge” Burlington Watch Company Catalog, c.1911. To further position the “Burlington Watch” against the watches offered by the largest watch factories in America, the Burlington Watch Company issued an open challenge to Elgin and Waltham to “prove their watches [were] equal in...

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