Kansas

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 21

By Nathan Moore

Pictured: Raymond Otis Wales, The Topeka State Journal, July 31, 1917. The Man Behind the Advertising The Santa Fe Watch Company relied heavily on successful advertising campaigns to sell their products on installment plans. The “Santa Fe Special” advertisements were initially constrained to the local...

Advertising History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 10

By Nathan Moore

Pictured: “Join the Boosters” Santa Fe Watch Company Advertisement, The Topeka State Journal, July 2, 1915. In 1915, the Santa Fe Watch Company introduced a new “booster” program to increase.

History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 9

By Nathan Moore

Pictured: “Fire in Big Display Window,” The Topeka Daily Capital, November 7, 1913. To promote their new “Santa Fe Special” watch, the Santa Fe Watch Company arranged an elaborate display.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 8

By Nathan Moore

In Advertising History , History , Illinois Watch Company

Pictured: The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909. The Santa Fe Watch Company frequently advertised their merchandise in local newspapers, enticing potential customers with attractive payment installments that allowed them to make a more significant purchase with...

History , Illinois Watch Company , Photographs

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 7

By Nathan Moore

Pictured: The Santa Fe Watch Company Storefront at 821 Kansas Avenue in Topeka, Kansas [Courtesy of Kansas Memory] During the early 1900s, the Santa Fe Watch Company became one of.