Pictured: “The Thinnest American Watch” Advertisement by The Non-Retailing Company, Published in the September 1908 Issue of The Keystone By the end of 1908, the demand for extra thin watches.
Pictured: Waltham “Colonial Series” Advertisement, Published in the May 1908 Issue of The Keystone The trend of thin watches in America was spurred around 1904 with the introduction of “extra.
Pictured: 18-Size Soft Glass Enamel Dial by the Elgin National Watch Company, showcasing the glossy reflection of direct light English Soft Enamel, commonly known as “Glass Enamel” in the trade,.
Pictured: 12-Size Runic Dial by the American Waltham Watch Company [Courtesy of Jones & Horan Auctions] In addition to specialty society and sporting dials, customers were also offered the option.
Pictured: American Waltham Blue/Gold Fancy Dial (Unmarked, Considered to be an O’Hara Dial), c.1894. In 1890, the Waltham Dial Company was organized to satisfy the demand for fashionable “fancy dials.”.
Pictured: S. LaRose Metal Waltham Replacement Dial, c.1980s. S. LaRose Inc., the clock and watch supply company that distributed the replica Ferguson Dial featured in the previous post, also supplied.
