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Pictured: “Our PRIZE Cases Now Ready!” Pamphlet Enclosed within c.1911 Burlington Watch Company Catalog. The Burlington Watch Company enclosed a variety of inserts when catalogs were sent to prospective customers. These inserts included additional sales pamphlets and order forms. A brief study of these inserts...
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Pictured: Members and Guests at the Annual Meeting of the Michigan Retail Jewelers’ Association at Detroit, Jewelers’ Circular, July 1908. While the Burlington Watch Company strategically positioned itself in the market against the methods of the “watch trust,” independent retail operations and jobbers began to...
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Pictured: “War On Trust Methods,” Burlington Watch Company Catalog, c.1911. Starting with the first advertisements promoting the “Burlington Special” in 1908, the Burlington Watch Company lauded their stance against the “watch trust,” prominently including the headline, “Fighting the Trust.” During this era, several large watch...
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