Pictured: Burlington Special Watch Dial, c.1914. The successful mail order strategy utilized by the Santa Fe Watch Company to sell their “Santa Fe Special” watches was not a novel concept..
Pictured: Santa Fe Special Watch Endorsement by Santa Fe Railroad Engineer Edward Whitcomb, The Topeka Daily Capital, October 7, 1914 The validity of a “railroad grade” classification is frequently questioned.
Pictured: Santa Fe Special Watch Guarantee Certificate Excerpt, c.1920 Santa Fe Watch Company Catalog Every “Santa Fe Special” watch sold by the Santa Fe Watch Company was accompanied by a.
Pictured: Dial Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered a variety of dials on their “Santa Fe Special” watches..
Pictured: “Join the Boosters” Santa Fe Watch Company Advertisement, The Topeka State Journal, July 2, 1915. In 1915, the Santa Fe Watch Company introduced a new “booster” program to increase.
Pictured: The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909. The Santa Fe Watch Company frequently advertised their merchandise in local newspapers, enticing potential.
