Dial

Private Label Trade Names on American Pocket Watches: The Non-Magnetic Watch Company: Part 42: The Swiss Operation – The Boulanger Factory

By Nathan Moore

In Dials

Pictured: Non-Magnetic Watch Co. of America Enamel Dial The business operation of the Geneva Non-Magnetic Watch Company in Switzerland was more complex than most American watch factories. Production spanned several factories, with many different companies working together to manufacture the non-magnetic watches for the American...

Dials

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 7: The Landis Dial: Surviving Example

By Nathan Moore

Pictured: Landis Watch Co. Dial (Grade 79) [Image Courtesy of PWDB User edi113] Each of the watches sold under the “Landis Watch Co.” private label brand was furnished with an.

Advertising History

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 6: The Landis Dial

By Nathan Moore

Pictured: Landis Watch Company Advertisement, Popular Mechanics, December 1909. Each of the watches sold under the “Landis Watch Co.” private label brand was furnished with an enamel dial marked “Landis”.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 61: Burlington Dial Options

By Nathan Moore

In Dials

Pictured: Burlington Dial Options, c.1923 Burlington Watch Company Catalog. By the early 1920s, the dial designs offered by the Burlington Watch Company had expanded immensely. Instead of three standard styles, customers had the opportunity to select from seven options when purchasing a 16-Size Burlington watch....

Dials

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 60: “Burlington Special” Dials vs. “Burlington” Dials

By Nathan Moore

Pictured: Grade 107 “Burlington” Dial, c.1919. When the Burlington Watch Company introduced the new generation Grade 107 and Grade 108 Burlington watches in late 1916, it represented a strategic shift..

Dials

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 55: The Grade 106 Burlington Special Dial Options

By Nathan Moore

Pictured: Burlington Special Dial Options, c.1915 Burlington Watch Company Catalog. With the introduction of the new Grade 106 Burlington Special, the Burlington Watch Company also updated the dial options offered.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 25: The “Burlington Special” Dial Variants

By Nathan Moore

In Dials , History , Illinois Watch Company

Pictured: “Burlington Special” Whimsical Dial Variants Compared [Variant 2 Image Courtesy of Pocket Watch Database Contributor “ngleasonmke”] Two distinct variants of the standard whimsical “Burlington Special” dial were furnished on early watches sold by the Burlington Watch Company. Both variants feature the familiar hour figures...

Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 24: The Alternative Dials

By Nathan Moore

Pictured: Burlington Special Fancy Glass Enamel Dial, c.1916 [Image Credit: Reddit User “IWasRightOnce”] While early “Burlington Special” watches were furnished with two standard dial options, surviving examples provide evidence that.

Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 23: The Montgomery “Burlington Special” Dial

By Nathan Moore

Pictured: Burlington Special Montgomery Dial, c.1914 During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of dial options. Around 1910, the.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 22: The Standard “Burlington Special” Dial

By Nathan Moore

In Dials , Illinois Watch Company

Pictured: Burlington Special Standard Dial, c.1908 During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of dial options. The standard “Burlington Special” dial was produced as a double-sunk enamel dial featuring whimsical hour numerals with curly...

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