Dial

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 61: Burlington Dial Options

By Nathan Moore

In Dials

Pictured: Burlington Dial Options, c.1923 Burlington Watch Company Catalog. By the early 1920s, the dial designs offered by the Burlington Watch Company had expanded immensely. Instead of three standard styles, customers had the opportunity to select from seven options when purchasing a 16-Size Burlington watch....

Dials

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 60: “Burlington Special” Dials vs. “Burlington” Dials

By Nathan Moore

Pictured: Grade 107 “Burlington” Dial, c.1919. When the Burlington Watch Company introduced the new generation Grade 107 and Grade 108 Burlington watches in late 1916, it represented a strategic shift..

Dials

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 55: The Grade 106 Burlington Special Dial Options

By Nathan Moore

Pictured: Burlington Special Dial Options, c.1915 Burlington Watch Company Catalog. With the introduction of the new Grade 106 Burlington Special, the Burlington Watch Company also updated the dial options offered.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 25: The “Burlington Special” Dial Variants

By Nathan Moore

In Dials , History , Illinois Watch Company

Pictured: “Burlington Special” Whimsical Dial Variants Compared [Variant 2 Image Courtesy of Pocket Watch Database Contributor “ngleasonmke”] Two distinct variants of the standard whimsical “Burlington Special” dial were furnished on early watches sold by the Burlington Watch Company. Both variants feature the familiar hour figures...

Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 24: The Alternative Dials

By Nathan Moore

Pictured: Burlington Special Fancy Glass Enamel Dial, c.1916 [Image Credit: Reddit User “IWasRightOnce”] While early “Burlington Special” watches were furnished with two standard dial options, surviving examples provide evidence that.

Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 23: The Montgomery “Burlington Special” Dial

By Nathan Moore

Pictured: Burlington Special Montgomery Dial, c.1914 During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of dial options. Around 1910, the.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 22: The Standard “Burlington Special” Dial

By Nathan Moore

In Dials , Illinois Watch Company

Pictured: Burlington Special Standard Dial, c.1908 During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of dial options. The standard “Burlington Special” dial was produced as a double-sunk enamel dial featuring whimsical hour numerals with curly...

Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 21: Early Dial Options

By Nathan Moore

Pictured: Burlington Special “Choice of Dials” Burlington Watch Company Catalog, c.1911. During the early evolution of the “Burlington Special” watch, the Burlington Watch Company offered customers a small selection of.

Advertising History , Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 12

By Nathan Moore

Pictured: Dial Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered a variety of dials on their “Santa Fe Special” watches..

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 1

By Nathan Moore

In Dials , History , Illinois Watch Company

Pictured: Santa Fe Special Watch Dial, c.1919. The majority of special named private label watches produced before c.1900 were primarily vanity solutions featuring the name and location for independent jewelers. After the turn of the century, demand for personalized private label watches began to fade...

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