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Pictured: Burlington Watch Catalog Cover, c.1911. The beautiful catalogs published by the Burlington Watch Company were a vital tool in the sales process. Instead of immediately directing potential customers to order a Burlington watch, the company prompted customers to mail in a small form, included at...
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Pictured: Members and Guests at the Annual Meeting of the Michigan Retail Jewelers’ Association at Detroit, Jewelers’ Circular, July 1908. While the Burlington Watch Company strategically positioned itself in the market against the methods of the “watch trust,” independent retail operations and jobbers began to suffer...
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Pictured: “Cheaper to Re-Import Watches,” Burlington Watch Company Catalog, c.1911. In an attack on the unscrupulous methods of the “watch trust,” the Burlington Watch Company exposed the drastic price differential between the American market and the European market for identical watches. The price differences provided economic...
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