Waltham
Pictured: “The Thinnest American Watch” Advertisement by The Non-Retailing Company, Published in the September 1908 Issue of The Keystone By the end of 1908, the demand for extra thin watches.
Pictured: Waltham “Colonial Series” Advertisement, Published in the May 1908 Issue of The Keystone The trend of thin watches in America was spurred around 1904 with the introduction of “extra.
Pictured: 18-Size Hard Enamel Dial by the Elgin National Watch Company, showcasing the slightly diffused reflection of direct light When the early American watch industry was sparked in the 1850s,.
Pictured: 12-Size Runic Dial by the American Waltham Watch Company [Courtesy of Jones & Horan Auctions] In addition to specialty society and sporting dials, customers were also offered the option.

Pictured: American Waltham Blue/Gold Fancy Dial (Unmarked, Considered to be an O’Hara Dial), c.1894. In 1890, the Waltham Dial Company was organized to satisfy the demand for fashionable “fancy dials.”.
Pictured: Ezra C. Fitch’s Red “Annular Acorn” Dial with Staggered Marginal Minutes,, c.1901. While the staggered marginal minute dial attributed to Ezra C. Fitch was never granted a design patent,.
