Pictured: Burlington Special Watch Dial, c.1914. The successful mail order strategy utilized by the Santa Fe Watch Company to sell their “Santa Fe Special” watches was not a novel concept..
Pictured: Santa Fe Special Watch Adjustments Excerpt, c.1920 Santa Fe Watch Company Catalog In original promotional materials, the Santa Fe Watch Company always maintained a level of ambiguity when describing.
Pictured: Dial Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered a variety of dials on their “Santa Fe Special” watches..
Pictured: Movement Diagram Detailing Features of the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company frequently included illustrations of the Santa Fe Special movement.
Pictured: “Fire in Big Display Window,” The Topeka Daily Capital, November 7, 1913. To promote their new “Santa Fe Special” watch, the Santa Fe Watch Company arranged an elaborate display.
Pictured: The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909. The Santa Fe Watch Company frequently advertised their merchandise in local newspapers, enticing potential.
