Author: Nathan Moore
Pictured: Landis Watch Company Advertisement, Popular Mechanics, December 1909. Each of the watches sold under the “Landis Watch Co.” private label brand was furnished with an enamel dial marked “Landis”.
Pictured: Landis Watch Co. Lieutenant Movement (Grade 59) [Image Courtesy of PWDB User edi113] The “Lieutenant Landis” watch was based on the 18-Size 15-Jewel Grade 59 manufactured as a private.
Pictured: Landis Watch Co. Advertisement, Popular Mechanics, September 1909. Unlike other companies selling watches via mail-order at the time, the Lincoln Watch & Jewelry Company primarily advertised the Landis watch.
Pictured: Landis Watch Co. Colonel Movement (Grade 79) [Image Courtesy of PWDB User edi113] The Lincoln Watch & Jewelry Company marketed private label watches with various military-associated trade names, all.

Pictured: “Lieutenant Landis” Watch Advertisement by the Lincoln Watch & Jewelry Company, The National Tribune, November 4, 1909. The Santa Fe Watch Company and the Burlington Watch Company operated two.
Pictured: Burlington Watch Co. U.S.A. Marking Babson Bros. successfully sold watches under the Burlington Watch Company name via mail-order for two decades. Many of the movements were produced from grades.