Home / Cases / Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 14

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 14

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Pictured: Enamel Designs on Santa Fe Special Watch Cases [Images Courtesy of Jones & Horan Auctions]

Customers purchasing a Santa Fe Special watch could select a personalized design to suit their particular tastes. While some opted for a simple monogram or name, others chose the symbolic emblem from a lodge or organization.

The accompanying image showcases a variety of surviving examples of enameled cases paired with watches sold by the Santa Fe Watch Company.

Cases, Colored Enamel, Enamel, Enamel Cases, Enameling, Illinois Watch Case Co., Santa Fe Special, Santa Fe Watch Co.

Nathan Moore is a historian of American horology, avid watch collector, and the creator of the Pocket Watch Database. He enjoys researching the stories behind the watches manufactured by the American watch factories and the people that built the industry.

By Nathan Moore

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