Mail-Order

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 12: Trouble with the Rockford Watch Company

By Nathan Moore

In History

Pictured: “Rockford Watch Co. Seeks Injunction Against Mail-order House.” The Keystone, February 1910. In January 1910, the Rockford Watch Company accused the Lincoln Watch & Jewelry Company of advertising watches in company catalogs without proper authorization. During the previous year, Rockford had changed its policy...

History

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 2: The Spiegel Connection

By Nathan Moore

Pictured: “America’s Foremost Watch” Advertisement, The American Blacksmith, February 1911. The Spiegel company was one of the most successful mail-order companies in the early 1900s, distributing catalogs to compete with.

Private Labels

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 1: Introduction to the Landis Watch

By Nathan Moore

Pictured: “Lieutenant Landis” Watch Advertisement by the Lincoln Watch & Jewelry Company, The National Tribune, November 4, 1909. The Santa Fe Watch Company and the Burlington Watch Company operated two.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 2

By Nathan Moore

In History , Illinois Watch Company

Pictured: Santa Fe Special Watch Movement, Manufactured by the Illinois Watch Company, c.1919. During the 1910s, the “Santa Fe Special” became one of the most popular trade names applied to movements manufactured at the Illinois Watch Company factory. The Santa Fe Watch Company sold the...