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Geneva Non-Magnetic Watch Co.

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Pictured: Non-Magnetic Watch Company Advertisement, Western Electrician, January 26, 1889 As more testimonials for the Non-Magnetic Watch Company were submitted, the company featured several key endorsements in advertisements. One advertisement published by the company in 1889 features an illustration of a Non-Magnetic watch with bolts...
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Pictured: An Anti-Magnetic Shield on an Elgin 18-Size Watch, c.1890s. In the March 1888 edition of the Journal of the Franklin Institute, Professor Edwin J. Houston published a comprehensive article exploring several experiments conducted on two Non-Magnetic Watch Company movements. Following his preliminary experiments on...
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Pictured: Excerpt from “Paillard’s Non-Magnetic Compensating Balance and Hair-Spring for Watches” by Prof. Edwin J. Houston, Journal of the Franklin Institute, March 1888 In early 1888, the newly reorganized Non-Magnetic Watch Company of America gained momentum as people became convinced that magnetism was a danger...
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