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American Waltham Watch Co.

“The Thinnest American Watch” – Advertising the Lord Elgin and Colonial Series

By Nathan Moore

Pictured: “The Thinnest American Watch” Advertisement by The Non-Retailing Company, Published in the September 1908 Issue of The Keystone By the end of 1908, the demand for extra thin watches was quickly increasing in America. Waltham and Elgin went head-to-head, each claiming to produce the...

Dials , Factories , History , Trends , Waltham

Waltham’s Introduction of the Extra Thin Colonial Series

By Nathan Moore

Pictured: Waltham “Colonial Series” Advertisement, Published in the May 1908 Issue of The Keystone The trend of thin watches in America was spurred around 1904 with the introduction of “extra.

Dials , History , Waltham

Personalized Runic Watch Dials

By Nathan Moore

Pictured: 12-Size Runic Dial by the American Waltham Watch Company [Courtesy of Jones & Horan Auctions] In addition to specialty society and sporting dials, customers were also offered the option.

American Waltham Watch Co. Horse Racing Dial

By Nathan Moore

In Dials , History , Waltham

Pictured: Horse Racing Dial by the American Waltham Watch Company, c.1890s. [Image Courtesy of Jones & Horan Auctions] The Elgin National Watch Company was not the only manufacturer to offer specialty dial designs during the 1890s. The American Waltham Watch Company also furnished dials depicting...

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