American Waltham Watch Co.
Pictured: “The Thinnest American Watch” Advertisement by The Non-Retailing Company, Published in the September 1908 Issue of The Keystone By the end of 1908, the demand for extra thin watches.
Pictured: Waltham “Colonial Series” Advertisement, Published in the May 1908 Issue of The Keystone The trend of thin watches in America was spurred around 1904 with the introduction of “extra.
Pictured: 12-Size Runic Dial by the American Waltham Watch Company [Courtesy of Jones & Horan Auctions] In addition to specialty society and sporting dials, customers were also offered the option to commission personalized dials. These “Runic” dials commonly featured the name of the customer, lettered...
Pictured: Horse Racing Dial by the American Waltham Watch Company, c.1890s. [Image Courtesy of Jones & Horan Auctions] The Elgin National Watch Company was not the only manufacturer to offer.