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1868 Robbins & Appleton Advertisement for Waltham Watches with Fogg’s Patent Safety Pinion

By Nathan Moore

By 1868, the American Watch Company in Waltham, Massachusetts, had built the foundation for the watch industry in the United States and secured a place as the premier leader in the market. During this time, the firm Robbins & Appleton served as the factory's sales...

Lancaster Watch Co.

Lancaster Watch Company c.1880 “Grim Reaper” Penny-Farthing Trade Card

By Nathan Moore

Lancaster Watch Grim Reaper Penny-Farthing Trade Card, c.1880 The Lancaster Watch Company issued this iconic trade card around 1880 to promote "The Best Value Watch in the World for the.

Advertising History , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 7: Ramping Up

By Nathan Moore

Pictured: Watch Diagram Enlarged, “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November 1909 As soon as the “Burlington Special” hit the market in 1908, the watch quickly became.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 11

By Nathan Moore

In Advertising History , Catalogs & Resources , Illinois Watch Company

Pictured: Movement Diagram Detailing Features of the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company frequently included illustrations of the Santa Fe Special movement in advertising and promotional materials. The detailed diagram draws attention to the various features of...

Advertising History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 10

By Nathan Moore

Pictured: “Join the Boosters” Santa Fe Watch Company Advertisement, The Topeka State Journal, July 2, 1915. In 1915, the Santa Fe Watch Company introduced a new “booster” program to increase.

Advertising History , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 8

By Nathan Moore

Pictured: The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909. The Santa Fe Watch Company frequently advertised their merchandise in local newspapers, enticing potential.

1897 Green Bros. Advertisement for Photographs Applied to Watch Dials

By Nathan Moore

In Dials , History , Photographs , Trends

In the late 1890s, photography studios and jewelry supply companies capitalized on the growing trend of applying photographs to watch dials and cases. This novel feature was accomplished by a technique to effectively transfer a positive image to the surface of the dial. The same...