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Author: Nathan Moore

Nathan Moore is a historian of American horology, avid watch collector, and the creator of the Pocket Watch Database. He enjoys researching the stories behind the watches manufactured by the American watch factories and the people that built the industry.

By Nathan Moore

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 17

By Nathan Moore

Pictured: Santa Fe Special Watch Guarantee Certificate Excerpt, c.1920 Santa Fe Watch Company Catalog Every “Santa Fe Special” watch sold by the Santa Fe Watch Company was accompanied by a certificate guaranteeing the watch for life. The certificate also guaranteed the gold-filled watch case from...

Advertising History , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 16

By Nathan Moore

Pictured: “Many Want To Pay Cash” Excerpt, c.1920 Santa Fe Watch Company Catalog The payment terms offered by the Santa Fe Watch Company changed over time. During the 1920s, customers.

Cases , Factories

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 15

By Nathan Moore

Pictured: Illinois Watch Case Company Factory, Where the Santa Fe Special Watch Cases Are Produced, c.1920 Santa Fe Watch Company Catalog The beautiful gold-filled cases paired with Santa Fe Special.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 14

By Nathan Moore

In Cases , History

Pictured: Enamel Designs on Santa Fe Special Watch Cases [Images Courtesy of Jones & Horan Auctions] Customers purchasing a Santa Fe Special watch could select a personalized design to suit their particular tastes. While some opted for a simple monogram or name, others chose the...

Cases , Catalogs & Resources , History

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 13

By Nathan Moore

Pictured: Case Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered various case designs for customers to personalize their Santa Fe.

Advertising History , Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 12

By Nathan Moore

Pictured: Dial Options for the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company offered a variety of dials on their “Santa Fe Special” watches..

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 11

By Nathan Moore

In Advertising History , Catalogs & Resources , Illinois Watch Company

Pictured: Movement Diagram Detailing Features of the Santa Fe Special Watch, c.1920 Santa Fe Special Catalog The Santa Fe Watch Company frequently included illustrations of the Santa Fe Special movement in advertising and promotional materials. The detailed diagram draws attention to the various features of...

Advertising History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 10

By Nathan Moore

Pictured: “Join the Boosters” Santa Fe Watch Company Advertisement, The Topeka State Journal, July 2, 1915. In 1915, the Santa Fe Watch Company introduced a new “booster” program to increase.

History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 9

By Nathan Moore

Pictured: “Fire in Big Display Window,” The Topeka Daily Capital, November 7, 1913. To promote their new “Santa Fe Special” watch, the Santa Fe Watch Company arranged an elaborate display.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 8

By Nathan Moore

In Advertising History , History , Illinois Watch Company

Pictured: The Santa Fe Watch Company Watch Advertisement, The Topeka Daily State Journal, September 22, 1909. The Santa Fe Watch Company frequently advertised their merchandise in local newspapers, enticing potential customers with attractive payment installments that allowed them to make a more significant purchase with...

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