Newest Addition to the Digital Archive: Rockford Watch Company Railroad Time Keepers Catalog, 1882
By The Rockford Watch Company introduced its first watches to the market in 1876 in the midst of a country-wide economic depression. Despite the difficult challenge, strategic marketing efforts helped the Rockford Watch Company to thrive. In 1882, the company distributed a small brochure detailing the product line for prospective customers, including the newly introduced 18-Size three-quarter plate movement. These brochures were critical to Rockford’s early success as the company sold directly to retailers instead of jobbers, contrasting the typical method of competing watch companies.
View the full original catalog online:
