Home / (Page 3)

Santa Fe Watch Co.

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 3

By Nathan Moore

Pictured: “Look Out For the Santa Fe” Advertisement [The Topeka State Journal, October 31, 1913] A week before the new “Santa Fe Special” watch was introduced, the Santa Fe Watch Company launched a mysterious teaser campaign to advertise the pending announcement. A series of small...

History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 2

By Nathan Moore

Pictured: Santa Fe Special Watch Movement, Manufactured by the Illinois Watch Company, c.1919. During the 1910s, the “Santa Fe Special” became one of the most popular trade names applied to.

Dials , History , Illinois Watch Company

Private Label Trade Names on American Pocket Watches: “Santa Fe Special” Part 1

By Nathan Moore

Pictured: Santa Fe Special Watch Dial, c.1919. The majority of special named private label watches produced before c.1900 were primarily vanity solutions featuring the name and location for independent jewelers..

← Previous 1 2 3