Popular Mechanics

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 6: The Landis Dial

By Nathan Moore

In Advertising History

Pictured: Landis Watch Company Advertisement, Popular Mechanics, December 1909. Each of the watches sold under the “Landis Watch Co.” private label brand was furnished with an enamel dial marked “Landis” in a slightly stylized serif typeface. The lower arm of the “L” extends beyond the...

Advertising History

Private Label Trade Names on American Pocket Watches: The Lincoln Watch & Jewelry Company: Part 4: Magazine Marketing

By Nathan Moore

Pictured: Landis Watch Co. Advertisement, Popular Mechanics, September 1909. Unlike other companies selling watches via mail-order at the time, the Lincoln Watch & Jewelry Company primarily advertised the Landis watch.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 8: Adjustment Confusion

By Nathan Moore

Pictured: Watch Diagrams Compared, “Fighting the Trust” Burlington Special Watch Advertisement, Missouri Valley Farmer (Topeka, Kansas), June 1908 [Left] and “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November.

Private Label Trade Names on American Pocket Watches: “Burlington Watch Co.” Part 7: Ramping Up

By Nathan Moore

In Advertising History , History , Illinois Watch Company

Pictured: Watch Diagram Enlarged, “Fighting the Trust” Burlington Special Watch Advertisement, Popular Mechanics, November 1909 As soon as the “Burlington Special” hit the market in 1908, the watch quickly became an enormous success. In August 1909, the Burlington Watch Company increased its capital stock from...